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Master Dissertation:The aim is to determine the feasibility of developing a fashion consultancy/agency, Fabrique, which provides tailor-made-matchmaking services in terms of outsourcing manufacturers to emerging designers in both UK and CN

论文编号:lw201902061457067952 所属栏目:代写dissertation 发布日期:2019年02月06日 论文作者:论文网
Abstract摘要
时装业最近注意到了可持续发展的呼声,从伦理上讲,这听起来像是在生产。定制婚介服务在中国和英国很受欢迎,因此许多消费者都不愿意接受这些产品,并且似乎与该地区现有的“快速时尚”需求相冲突。此外,研究还探讨了开发时尚咨询/代理Fabrique的可行性,Fabrique为英国和中国的新兴设计师提供外包制造商方面的定制配对服务。在本研究的设计中,采用了访谈法和问卷调查法。除此之外,关注享乐主义需求的“自我”消费者、“社会”消费者、关注社会形象的“神圣”消费者以及努力减少其对世界影响的“神圣”消费者,大多数人都不知道时尚是什么趋势,也不知道如何理解时尚。该机构在向客户提供建议方面发挥了重要作用。这些不同的群体以冲突的方式看待快速时尚,因此对每个群体持续营销生产的时尚产品的后续影响是显著不同的。
The fashion industry has recently heeded the call for sustainability and ethically sounds production. Tailor-made-matchmaking services are popular in the China and United Kingdom, so that there has been, however, a reluctant uptake of these products with many consumers and a seeming conflict with existing ‘fast fashion’ desires in this area. In addition, the research have explored the question on whether the feasibility of developing a fashion consultancy/agency, Fabrique, which provides tailor-made-matchmaking services in terms of outsourcing manufacturers to emerging designers in both UK and CN. In the design of the research, the interview and questionnaires are both applied. Besides that, ‘Self’ consumers, concerned with hedonistic needs, ‘Social’ consumers, concerned with social image and ‘Sacrifice’ consumers who strive to reduce their impact on the world, that is most people have no idea on the what trend the fashion is, and how to understand the fashion. The agency has played a significant role to give suggestions to the customers.  These different groups view fast fashion in conflicting ways and subsequent implications for marketing sustainably produced fashion products to each group are, thus, significantly different. 
1.0 Introduction 介绍
欧洲是最大的奢侈品市场,占有40%的市场份额,但占中国市场的25%和日本市场的5%(Huang,Hsu&Ho,2014年)。在过去五年左右的时间里,许多大型时装公司的未来都受到了侵蚀。这是由于市场结构的变化、一系列的世界事件以及日本奢侈品市场的经济放缓,这是一种真正的依赖性的结合。在奢侈品时尚市场的冲击中,最关键的因素之一是不断变化的消费者。Europe is the largest market for luxury goods, capturing 40% market share, but for 25% of Chinese and 5%, Japan accounted for (Huang, Hsu & Ho, 2014). In the past five years or so, many large fashion houses have been eroded their future. This is due to the changing market structure, a series of world events and the economic slowdown in Japan's luxury market, which is a combination of real dependence. One of the most critical factors in the impact of a world of luxury fashion market is constantly changing and consumers. The meaning of luxury is changing, because the rise in personal disposable income. To illustrate this point better, let us back to the 80's fashion landscape. Decade for a Culture is related to a materialist pursuit. This means that in the fashion industry to emphasize symbol of social status, such as wearing designer. Although there are a variety of styles and anti-style, leading a little, From Dynasty and Dallas clues; large icons, big hair, gold, glamor and glitz. When "Now luxury" is not the last century, a giant flag 80s fanatic repeat of the brand is to be connected to their state just bought.
Although it often seems to modern office space has been permanently moved to the network, the opposite seems to occur in the New York fashion industry. In the past few years, many of the Big Apple's top garment companies have to expand or reconfigure their office, allowing for greater brick and mortar showroom. In some cases, these companies Manhattan simply split into small staff, shared office, in order to create a larger showroom. In other cases, the relocation of enterprises in order to be able to withstand intermittent use gallery, to avoid the traditional fashion strongholds, such as SoHo and garment district escalating commercial rents. Matthew Astrachan, Jones Lang LaSalle (JLL) Vice Chairman, said: "You really have to be able to touch and feel the product in your hands, you can not rely on selling clothing on the screen." Astrachan has worked with dozens of clients in fashion over the last 20 years. Global apparel company PVH Company now has been renovated and expanded in a series of 501 Seventh Avenue showroo
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