英国留学生作业 新兴市场Essay范文 EMERGING MARKETS

英国留学生作业 新兴市场Essay范文 EMERGING MARKETS

来源:www.51fabiao.org作者:charlie发布时间:2012-11-30 22:34
本essay是个英国留学生作业,有关新兴市场的市场学课程作业写作需求,Essay范文,EMERGING MARKETS,具体要求可以参考正文的内容

EMERGING MARKETS
MKT10101


1. AIM OF MODULE 本单元目标
The aim of the module is to further develop www.51fabiao.org  the student’s knowledge and understanding of international marketing through in-depth analysis and critical evaluation of Emerging Market theory.


2. LEARNING OUTCOMES  学习成果
On completion of the module you will be able to:

a. Critically examine emerging market theory and its significance in terms of international marketing.
b. Analyse the key characteristics of the major emerging markets and economic regions in the world.
c. Critically analyse and evaluate the political, economic, social, legal and technological environment in selected emerging markets.
d. Students will individually conduct secondary research on a designated country selected to be complimentary with taught elements.  The Module Leader will select a country at the beginning of the module.


3. MODULE CONTENT 单元内容
The module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide.  Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy.  The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation of a designated emerging market.


4. LEARNING AND TEACHING 学习和授课
Formal lectures are delivered to develop the basic knowledge and understanding of emerging market concepts and theory in an international context.  Learning is enhanced and reinforced using student-centred reading, research, analysis and evaluation of a designated emerging market.  Inter-personal skills and team building are fostered in tutorial groups.

 

EMERGING MARKETS 新兴市场

MKT10101


ASSESSMENTS 1 评估标准

Assessment 1 consists of a multiple choice test undertaken via WEB-CT.  Please ensure that you are familiar with Web-CT and that you have registered for this module (applies to those doing module as an option/elective).   The multiple choice test will cover:

1. Lecture material taken from weeks 1 to 5.
2. Recommended reading assigned in weeks 1 to 6. This will take the form of a number of journal articles (see below)


Recommended Reading: 推荐阅读刊物

Khan, Hina and Bamber, David (2008) “Country of Origin Effects, Brand Image, and Social Status in an Emerging Market”, Human Factors and Ergonomics in Manufacturing, Vol. 18 (5), pp. 580-588

Hang, Chang-Chieh; Chen, Jin; Subramian, Annapoornima M. (2010) “Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases”, Research-Technology Management, Vol. 53 (4), July-August, pp. 21-26

Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus and Vijay Vishwanath. (2008) “How to Win in Emerging Markets”, MIT Sloan Management Review, l. 49 (3), PP. 19-23

Leila Hamzaoui Essoussi and Dwight Merunka (2007) “Consumers' Product Evaluations in Emerging Markets: Does Country of Design, Country of Manufacture, or Brand Image Matter?” International Marketing Review, Vol. 24 (4), pp.409

NOTE, Articles are available via the EMERALD on-line database.
 

Assessment 1 contributes 30% of final mark.

The test will be available on Web-CT from 1 November 2010 until 8 November 2010. You can take it anytime during this period. You are allowed only one attempted and the test is given a time limit of one hour.

A detailed briefing regarding the multiple choice test will be given in week 2.  Additionally, sample questions/tests will be made available during the lecture programme.

Plagiarism Policy
The University has produced plagiarism policy/guides. These are available via the student internet portal (under ‘Study Support’– ‘academic integrity & plagiarism’). Please ensure you are familiar with these guidelines.

ASSESSMENTS 2

Assessment 2 Written course work (70%) Due on 9th December at 4:00, room 1/53
The assignment comprises an individual Written Paper in either essay or report format.  The assignment is of 3000 words.  This will represent 60% of the marks for this module.  Late submissions will be capped at 40%.  Failure to submit within 2 weeks of the due date will render the assignment invalid and it will not be accepted.

Select a country 选择一个国家
For a country of your choice apply the following:

 Global overview and introduction to the selected country
 Characteristics and challenges of emerging markets in relation to the selected country
 In-depth analysis of the trade, investment and migration markets
 Social factors
 Ideological factors
 Economical factors
 Political factors and their impact on the relationship between the selected country and the global environment
 The relationship between the selected country and the international environment
 

Marks allocated on the following basis
Justification of selection of the country     20
Coherence of argument      30
Use of supporting evidence         20
Evaluations of the role of the marketing mix    20
Presentation and Bibliography     10


5. KEY TEXTS
Cavusgil, S., Ghauri, N., Agarwal,R. (2002) 'Doing Business in Emerging Markets-Entry and Negotiation Strategies', Sage Publication, London.

Poillon, C. (2000) 'Getting Started with Emerging Markets', Wiley, New York

Agtmael, A. V (2007) 'The Emerging Markets Century', Simon and Schuster, London

The Economist

Financial Times


6. TUTORS
The module is team taught to reflect the scope and range of teaching and research interests within the School of Marketing.  The team is as follows:

• Dr Maktoba Omar Reader in Marketing and Module Leader
• Dr John Ensor  Head of School of Marketing & Tourism
• Mr Collins Osei
• Ms Vicky Rodner


PRE-REQUISITE FOR ATTENDANCE ON MODULE
The pre-requisite for all students undertaking this module is International Marketing MK09101. Students who have not studied International Marketing should not be undertaking this level 4 module and must discuss it with the Module Leader before commencing the course.

Dr Maktoba Omar
Module Leader
Room 4/07
Craiglockhart Campus

 
Emerging Markets
MK10101
2010/11

Module Leader
Dr Maktoba Omar
Module Teaching Team
Dr Maktoba Omar
Dr John Ensor
Mr Collins Osei
Vicky Rodner


Week  Lectures Tutorials  Lecturer
Week  2
13-9 Module introduction
Emerging markets- Global overview No tutorials Dr Maktoba Omar
Week  3
20th-9 Bank Holiday
No lecture  Assessment workshop   Dr Maktoba Omar
Week  4
27-9 The origin, Definition, Characteristics and Challenges of Emerging Markets Challenges of Emerging Markets
“IMF, OECD, G7, and WTO” Dr Maktoba Omar
Week  5
4-10 Pattern of Trade, Investment and Migration Markets Challenges of Emerging Markets
“South Africa” Dr Maktoba Omar
Week  6
11-10 Growth, its resources and Consequence  Challenges of Emerging Markets
“Eastern Europe”

 Dr Maktoba Omar
Week  7
18-10 China Challenges of Emerging Markets
“China” Dr John Ensor

Week  8
25-10 China Challenges of Emerging Markets
“China” Dr John Ensor

Week  9
1-11 Reading Week
Week  10
8-11 Pre and Post India Challenges of Emerging Markets
“Entry strategy for emerging markets”
 Dr Maktoba Omar
Week  11
15-11 East Asian and Anglo American Business  Challenges of Emerging Markets
“The economic miracle” Dr Maktoba Omar
Week  12
22-11 Developing and Managing Relationships  www.51fabiao.org  in Emerging Markets  Challenges of Dealing with Emerging Markets Dr Maktoba Omar
Week  13
29-11 Africa Challenges of Emerging Markets
“Africa” Mr Collins Osei

Week  14
6-12 Revision Week  Dr Maktoba Omar